Banner Design: Why They Are Important?

A banner is that which consists of a graphic image or animation that announces nuggets of information about the website. It can also be an advertisement which struts stuff of a certain company. This particular type of ad design can also be mentioned as that which gives a fair idea about a particular company. It can appear as a type of ad which is mostly rectangular in shape and is placed in a corner either at the sides, top or bottom. In the days gone by it has to be mentioned that these only encompassed within them a mix of graphics and images. There have been great changes in the last two decade. With the advent of Flash, the whole gamut of the concept of banners have evolved drastically with the result that these particularly include a complex combination of texts graphics and animation.

 It is common these days to have these types of special ads by most commerce-related companies on the website of different companies. It is a good idea to hire an expert designer so that your designs stand out from the rest of your competitors. Though an expert design service would, in turn, cost a bomb but the results that you would get out of it is indeed quite impressive. These designs should be such that they are captivated with the motif and which will turn into a positive lucrative business. A creative web banner design by an astute designer will do the following benefits to your company:
• Innovative designs: Any creative designer worth his salt will design such uncommon designs which will make it imperative for the viewer to click on the ads and which might convert into sales. These designs will certainly surpass the patterns available on the net for free.
• Custom size: The designer working for your company can work towards making tailor-made ads for your needs which are most suitable for the space available on a web page.
• Still or animated: Though it is up to you to choose whether it would be an animated or a still one it should be known that the animated one will draw more clicks from the audience.
• File size: The ads should be optimized so that it is loaded at a quick rate on the website at which it is advertised. The size of the advertisement should be very less.
• The cost: It is useless to spend lots of bucks in banner designing because even the designing done on a low-budget can be effective. Always it is best to go for custom banner design for your company.
It must be remembered that this particular type of ads is a very excellent form of marketing strategy. There are actually two kinds of banners which have become very well-known over the years. They are that of designs which lead the visitors to different internal web pages after they click at your main website. The other type of designs leads to your website from a different website.

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How To Make Banner Ads Attractive And Realize Online Marketing Goals?

We are now in the digital world where technology shapes the way we live. Brands are not immune to changes brought forward by constant advancements in the technology. Take for instance, the norms of marketing have completely changed with digital taking precedence over traditional. From mobile to social to e-mail to content, the routes of marketing have evolved and entered an altogether different territory. With more people going online and socializing than they ever did, it's now the turn of brands to head where all the prospects lie. They have to advertise and tap into the ever-exploding potential of the internet world.
In a way, brands have to leverage different techniques and methods of advertising to catch the attention of their target audience, including existing customers and prospective ones. To catch attention, effective marketing campaigns and attractive ads will be needed as they stir imagination and demand some sort of attention. Banner ads have to aesthetically impeccable as only they can they make the heads roll. In a way, your banner ads have to stand out from the sea of campaigns unfurled by other marketers. For that to happen, you need to have a team of creative and experienced graphic designers with, of course, proven credentials.
What if your small business can't afford any investment in hiring designers? What should be the strategy when the budget is relatively too small to hire creative people? In such scenario, the only option is to design banners ads by own or explore the market to find any advanced tool for the same purpose. It'd be great if you could find a tool as in that case, a lot of time and money would be saved that otherwise get spent on manual efforts. Finding such a tool, and an advanced one at that, means getting the freedom of designing your own banner ads.
What's more, having a tool will also give the benefit of creating multiple designs at one go and then choosing the one that suits the marketing requirements in the best possible way. With the tool doing all what is needed, a business then won't need to hire a designer to produce several mock-ups of the banner design. Given so many benefits attached with the tool, it'd really be a great decision to get that one and let the business benefit, at least on the banner designing front. Options are many in the market and you should choose a tool that delivers speed and responsiveness.
In addition, a business should always select a tool that provides multi-browser support feature. The tool won't serve the purpose beyond a point if it is not compatible with device such as smartphones, tablets, and desktops. It should enable adding of text, arches effects; should help upload images, rotate texts & images; facilitate adding of shape & clip-art and changing of background. What's more, the chosen banner designing software or tool should come packed with a huge selection of themes and templates to bring more ideas and more creativity into play.

Yusuf Javed is the proud founder and director of Product Designer Tool - an innovative company that provides personalized and customized banner designing software to clients. A tri-national (citizen of the US, UK & India) and tri-lingual management executive with decade-long experience in Digital Marketing, he has vast experience in building teams, strategic planning and direct sales.

Article Source: http://EzineArticles.com/expert/Yusuf_Javed/2123248