A Blog Is a Relationship

Setting up a blog is easy, and free, with the use of WordPress and the many pre-formatted, customizable templates offered through their site. In my coaching, I teach clients how to set up a blog using WordPress and walk them through affordable hosting, utilizing the same host provider I use for my blogs.
More importantly...
Blogs build a relationship with your readers. Blogs give you the opportunity to communicate with your audience on an ongoing, and always up-to-date, basis. And unlike traditional publishing, with the comments section, blogs offer the ability of two-way communication with your audience. Your readers become invested in you in ways other forms of publishing just don't afford. This opens the doors to endless opportunities and gives your readers a sense of belonging and sharing in your journey, and thus your success.
What else?
Blogs by their very nature are always promoting. Unlike other websites, blogs are always changing and thus attracting search engines like Google to notice them on a regular basis. Today, blogs are considered a strong and reliable source of information. And, the production of good, solid content will cause your site to rise in the search engine rankings, attracting more and more readers along the way.
Social media is a part of everyday life now for people. And, with the share features and capabilities, your blog, every post on it, and every page can easily be shared by readers on multiple forms of social media, like Facebook and Twitter. Your readers do the advertising for you and their friends and followers become your potential readers and subscribers.
As is proven, bloggers can be considered experts on their topics of choice regardless of their qualifications. They are judged solely on the strength of the content on their blog. This means anyone can share what they're passionate about and grow, with their blog, as an expert in their field.
Most importantly though, blogs allow you to share your passion with the world, make money doing it, and do what you love every day.
A blog is a relationship. It connects the reader with you in a way no other website can.
A reader comes to your site because your topic interests them. A reader hangs around because, through your writing, they identify with you in some way. This is a great advantage over other types of websites. With your writing, you can build both desire and trust. Desire to have what you are promoting and trust in you as the expert. Do this and you will make money with your site.
So, how do you build trust with your audience? By writing rich, quality content that reflects your passion. You don't have to be tied down creating lots of content, you just have to have good content. Good content is essential. With good content, you can post to your blog as little as once a week and still make good money. Remember, a blog is conversation with your reader, so let your style and your passion come through in your writing.
As you grow, so will the comments on your blog. The ability to comment on content in a website lets your reader feel connected with you, a part of things. In addition, it carries on the conversation you started, helping your blog to get noticed and to grow. And, it connects your readers to one another, turning your blog into a community.
Another great feature of blogs, your readers can receive an email with your new content every time you post. You don't need to rely on your reader coming back to your blog in order to see what you're sharing. Another great relationship building tool. (Feedburner makes this a simple process.)

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What Blogging Is All About

Blogging is a personal web log, in which a person would journal about their day. The word "Blog" was derived from the words "web log" combined. Many entrepreneurs notice a great marketing potential in having a blog, and blogging began at that point of time. A blog can not only be used for marketing, but also, a home business or a personal opinionated platform.
Aren't Blogs the same as Websites?
blog
The difference between a blog and a website is that Blogs are updated frequently while websites are not. Even if it's the simplest of blogs, an update is MUST on a daily basis for it to run smoothly. Blogs are also used for a more social approach to interact with other users and structure opinions to improve business and marketing strategies.
Advantages of Blogging
• It's totally free of cost! There are many platforms on the web that provide a free interface for users to create and post a blog post.
• Blogging is a great way to completely utilize your skills to showcase your ideas and have the flexibility to improve yourself through reviews, or comments left in by viewers or subscribers. It's like learning new things without any risk! (As long as ethical and legal issues do not involve) Great right? You can improve your thinking and writing skills through this and make sure you develop in a risk free platform.
• Some blogging sites may offer wages depending on the views and popularity as well as the quality of your blog content
Disadvantages of blogging
There aren't major downsides to blogging, but blogging takes a lot of dedication and time to take and maintain the structure and flow of a popular and quality assured blog to attract the viewers and keep it going. More updates means, more ideas to update about. You have to have a constant idea and plan of what to write about in your next blog in order to keep the flow maintained. Blogs take time in becoming popular or well known, as well as the wages that are possibly paid can depend upon the quality, the popularity and the effect over public social media over time, which can get a bit frustrating. So above all, patience and hard work are main key factors that are needed for a person to maintain a good blog and to keep the viewers satisfied. It is one of the important things to remember.
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The Importance of Your Personal Branding and Domain Name

In our modern society, people are beginning to place their trust more in people than in a company, group or corporation, which is to say that the power of influence is returning to the individual-to you-and is no longer monopolised by the big groups.
In a few years from now, it is not so farfetched that personalities will completely rule over the media. What this means is that with a simple human, personal touch, the masses can relate easily with a person, and take a person's statements on an equal footing.
What is the reason for this? The modern audience is becoming jaded-with rampant advertising by big organisations -and is now of the idea that these giants of business only have profits and sales in mind and have no real regard for their audience's personal lives and ideas.
That belief is true enough, in a sense. This reluctance has the consumer audience rethinking how they perceive brands of organisations and businesses.
This is where personal branding comes in-and it is getting stronger over time. This method is similar to the basics of traditional company branding; however, the power is now coming from the person alone, not from the group.
A More Human Approach
This means having a more human approach. Personal branding lets you create a social and market identity while being able to maintain a personal level of interaction through the online media.
Smaller businesses and individuals are getting their breaks because of this, becoming more competitive and relevant in the market.
Similar to traditional branding, personal branding also necessitates a good signature name that should be both unique and instantly recognisable. People should be able to know what you or your product is about after a few glimpses or readings, being able to connect with you faster and more easily.
Brand Statement and Focus Niche
As with all practicing any crafts, you must decide what you want to be known for. Deliberate on that first before you even further develop other certain expertise.
The world of personal branding is becoming so big that general fields such as "travelling" and "food" are flooded with so many competitors that they are no longer specific enough.
To know your focus niche, think of what is it that you can offer best and make it into a promise. Be the best of what you can offer, and the rest will follow. By doing so, you can realise who your specific potential audiences are going to be. While your audience won't be as grand, your audience will be relevant and significant and long term.
Naming Wisely Is Branding Wisely
Your domain name is an anchor for your personal branding. Inevitably, "names are important, for they must mean something-and represent something. It is basic human tendency to rely on the first pieces of information offered to us. This is called an anchor, and names are often the best anchors.
Humans also subconsciously evaluate information-based on their own experiences-in a snap. This is called heuristics, and what we often call intuition and common sense.
In just a matter of a few seconds, our minds have already decided whom to trust and whom to avoid. The same thing goes with domain names, so you must think of your domain name as a marker for your success. A name is a tool that helps customers decide.
To choose the right domain name is an important step; it is a foundation of your digital identity, personal brand, and marketing strategy. The domain name alone, at best, should symbolize your brand.
Naming wisely is branding wisely.
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